Follow A Social Media Posting Schedule
You need to follow a timeline to regularly post your content on each of your social media profiles. You need to identify the best times to post content on each of your social media channels where your business is active. Try the “Command” app to see optimal posting times to Instagram for example. It has also been proven that posting the same content more than once increases the chances of generating more traffic from existing content.
Work With Influencers
Influencers are people who have a large number of followers. You can team up with micro influencers (between 10,000 & 500,000 followers) and ask them to promote your products or services. Sending free samples of your products to Instagram “influencers” can help bring your product to the attention of a vast audience of interested consumers who otherwise may not have known your products existed.
Collaborating with a micro influencer is easy and won’t cost a fortune. You can send them a Instagram DM or if they have an email in their bio, shoot them an email inquiring how much they charge for a 12 hr post and 24 hr post. Amazingly, your business will receive a positive response from the audiences when it will get shared and recommended by a number of social media micro influencers.
Embed Social Media Posts In Your Blog
Embedding social media posts in your blog lets visitors directly interact with your social media. Social media shares help the content gain trust in the eyes of Google which in turn helps in organic SEO.
Like Facebook, you can embed posts from your Twitter timeline or your Instagram account into your blog posts. No matter which social media account you chose, embedding social media posts into your blog posts is bound to give you better engagement.
Be Seen As A Leader
To increase social engagement, utilize a simple strategy – “be seen as a leader”. It’s “the simplest social media growth hack of all times”. Under this hack, you should tell people exactly what to do like “Type YES if you agree” or “tag someone that you would like to see this” etc. Educate others using the expertise that you may have. By positioning yourself as a leader and telling people what they need to do, you can gain a lot of engagement on social media on almost all the major platforms.
Use The Power of Interactive Content
If you share interactive content on your social profiles then the chances of engagement increases drastically. It is a better way to educate and entertain your audiences.
The following types of interactive content can be shared via social media: